Pinch of South
COOKING UP CULTURE ONE STORY AT A TIME
About us
We were born from longing. From the quiet ache of a daughter cooking her way through grief.
We are Pinch of South, a Media kitchen where memory meets masala, and grief is tempered like mustard seeds in hot oil. We didn’t start as a brand, we started as an act of remembering. And somewhere along the way, we realised that sometimes a pinch, is all that is needed, to begin a movement.
Shadruchulu
Shadruchulu is a tender food memoir by Deepthi Tanikella, brought to life with vibrant illustrations by Mounica Tata. Rooted in real-life memories and given a fictional twist, the book explores the six tastes of the traditional Ugadi pachadi—sweet, sour, salty, bitter, pungent, and spicy—as metaphors for the full spectrum of human emotion.
